The outbreak of COVID-19 has meant more people are at home and away from the shops than ever before. This has resulted in a noticeable shift in online shopping behaviour trends. This article will discuss some of the most significant changes that have been tracked by search trend platform Exploding Topics.
Up-skill Online Shopping Trends
With many people being forced to stay indoors as a result of the pandemic, there has been a significant trend in people engaging with new DIY skills.
Without being able to eat out at restaurants or order in food as easily, many people have been buying products that will allow them to experiment with cooking. Bread makers, for example, have been searched five times more throughout March and April than they ever had previously, receiving over 33k searches per month. Pellet grills have also been much more popular than usual at this time of the year with over 74k searches per month since the Coronavirus outbreak.
While some are still able to continue their preferred fitness regimes, such as going on runs or cycling, there are many that are unable to as a result of being indoors. There are also those, however, that are trying to get fit now that they have more time on their hands. This can be seen in the upward online shopping trend of home fitness products, such as yoga mats which have been searched 90.5k times per month since the start of the year. Jump ropes, similarly, have been searched 4 times more than they had been before March.
With many people stuck inside, gardening has become an effective pastime to reduce the cabin fever. Pressure washers, for example, have been searched significantly more than usual with well over 240k searches per month on average. Similarly, there are those that would like to improve their garden without having to do too much work that have been searching for robotic lawn mowers ten times more than usual!
For more information on online shopping behaviour trends, visit our recent article on the most popular products of 2020 so far.
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